
Safari Story
LOGO DESIGN | IDENTITY SYSTEM DESIGN
Challenge
Develop a logo and brand identity system for an online eco-tourism platform that provides a direct link between lodges, guides and safari enthusiasts.
Scope
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Brand strategy
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Identity system design
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Merchandise design
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Social content creation
Results
I delivered a brand that is easily adaptable – and instantly recognisable – across multiple touch-points, from the physical to the digital.
Context
Safari Story is a digital platform where game reserves, safari lodges, field guides and tour operators create lasting connections with guests and nature enthusiasts while giving back to local communities and environmental non-profit organisations.

Opportunity
The Safari Story team were struggling to pin down exactly what was needed in terms of their logo and branding. They were caught in a spiral of uncertainty, and approached me with a moodboard of examples that felt dated and unoriginal, in stark contrast with their innovative digital platform.
Goal
I sought to marry the ecological, digital and story-telling elements at the heart of Safari Story's endeavour with an instantly recognisable and infinitely applicable brand mark.
Solution
I produced a bold, friendly and original logo and identity system robust enough for any physical applications, yet simple and iconic enough to be instantly recognised at the tiniest of digital sizes.


